OS-1

3D environments for a commercial

Composited still image from animation, spring 2024

Project Details

OS-1 is a rehydration drink from Japanese pharmaceutical company called Otsuka Pharmaceutical. I had a chance to work on their 2024 campaign, where I worked on several versions of their commercial and provided a real-time 3d environment for virtual production, Unreal Engine blueprint development, additional rendered animations and still images for print collateral.

Several companies co-operated on the project and virtual production was done in Tokyo in late January. The project was released during spring and has over 8 million views online.

The environment and animated elements were a combination of 3d models that I made in 3d Studio Max and licensed 3d assets. The sea animation was done using a plugin called Ocean System for Rendered Cinematics. Rendering was done using Autodesk Arnold and Unreal Engine.

Credits: (non-exhaustive):

Client: Otsuka Pharmaceutical Co., Ltd.

Director: Sayama Makoto
Producer: Kosaka Shunsuke
Production Manager: Honda Atsushi
Lighting Specialist: Nomura Yasuhiro
VFX Supervisor: Mr. Kobayashi
3D CGI: Jaakko Saari, Micah Ishikawa

Virtual Production studio: Nikon Creates Corporation
Some of the Team at Nikon:
Adviser: Takeda Yoshinori

Software used in the project:
Adobe Photoshop, Adobe Illustrator
Autodesk 3D Studio Max, Autodesk Arnold
DaVinchi Resolve
Unreal® Engine
OS-1 uses Unreal® Engine. Unreal® is a trademark or registered trademark of Epic Games, Inc. in the United States of America and elsewhere.

You may also like